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When Will Bose Go Blu-ray?

Written on Oct 13, 2008 by Brian and filed under Bose, News

Bose is one of the most visible home theater in a box system manufactures, in fact, they’ve been at the game longer than most other brands. But these high-priced systems are lagging many months behind competing brands that are bringing the latest technology to the market, like Blu-ray players. Has Bose lost touch with consumers?

Bose 3-2-1 System

Granted, the HD DVD battle was only won in the last year by Blu-ray, so it’s fair to expect some lag between Sony’s platform and integration with Bose’s HTiB systems, but still, Bose is being lapped by almost every other major player in the space.

How can it be that Sony, Samsung, Panasonic, JVC and seemingly every other brand who competes aggressively in the HTiB space can release updated models but Bose can’t, or refuses to. Bose, with their grand mall stores and brand-name premium needs to re-think the strategy and get to work.

Serious audiophiles often scoff at Bose because of their high price and lackluster performance in some areas, but Bose is still a respectable brand and one that has a lot to home theater system buyers. Their equipment looks nice and the speakers perform well. They were one of the first to push simulated surround sound and other now commonplace technologies. It’s time for Bose to get cracking again and bring Blu-ray and other new technology to their systems.

9 Responses to “When Will Bose Go Blu-ray?”

  1. Moreover their own fixing of the problem is probably worse than the problem itself. I wanted to follow their advice and purchased their VS-2 only to discover, in addition to the huge number of cables cluttering my desk only to connect it to the mediacenter, that it did not work with the model I had – even if it had all the needed connections! Contacting Bose I was said that for a ‘mere’ expense of 450 Euro (about 600 $) I could have the most recent version of the Mediacenter in exchange for mine. Then I discovered that the VS-2 is not able to route HDMI inputs into Component outputs – the reason I originally wanted the appliance given my tv lack HDMI inputs – and the mediacenter occasionally got switched on by itself (of course also switching on the tv, in the process). I was highly relieved when I got the chance to return the Mediacenter to Bose. This I did, also purchasing a simple composite switch for 19 Euros. I will eventually end this bad experience by selling the VS-2 on ebay.

    By Fabrizio on Mar 3, 2009 | Reply
  2. I was told by Bose to expect something by September 2009. This was an unofical sorce but thats what I got from them.

    By JJ on Jul 8, 2009 | Reply
  3. It is now Nov 2009 and there is no 3-2-1 system that comes with blu-ray instead I am told by a salesperson to run my optical out from tv to the 3-2-1 system and buy a standalone blu-ray player and attach it to the TV. That is pathetic. I wasn’t going to pay a $100 for a system that I wasn’t going to use to it’s full capacity with the DVD player. I think bose will take a great hit for not updating the 3-2-1 system with a blu-ray player.

    By Jose on Nov 26, 2009 | Reply
  4. Bose is loosing customers without Blu-Ray functionality. I’m one of such people who was about to buy Bose but now look for alternatives.

    By Victor on Dec 5, 2009 | Reply
  5. I have been waiting and willing to fork out some dough for a bose lifestyle system with blu ray. Come on already! We just received our first Blu Ray disk and will probably end up buying a stand alone blu ray player. I refuese to buy the v series! I want all-in-one! Start listening to the people bose!

    By Jay on Dec 17, 2009 | Reply
  6. I almost purchased a 3-2-1 the other day. I paused, stopped the transaction and went home somewhat defeated and satisfied at the same time. I mean, I really want a 3-2-1, but then again, I don’t want an antiquated version that only plays DVDs. I am willing to pay the bucks for a Bluray all-in-one version. Any updates on Bose’s future plans on the Bluray platform?

    By Russell on Dec 20, 2009 | Reply
  7. Yeah I agree I was also waiting for a 3-2-1 Blu-Ray version but I gave up and now have a blu-ray player. I too was told to buy the 3-2-1 system and buy a blu-ray player but that doesn’t make sense, why would I buy the 3-2-1 system that plays dvds when the blu-ray players already play dvd’s. I guess I can look into buying the cinemate but don’t really like the setup of using the cinemate plus there are cheaper alternatives which sound just as good. Too bad bose, I think you may have lost me as a customer for this blu-ray stuff.

    By Jose on Jan 8, 2010 | Reply
  8. Well. It’s Jan 2010 and still no bose blu ray. I give up. Dumping my lifestyle 48 trashing all the bose equip in my media center, and going samsung.

    By jim on Jan 10, 2010 | Reply
  9. I was told by a salesperson at Best Buys to expect the Bose 3-2-1- system with Blu-ray in April. Any chance of that?

    By Dennis Weldon on Feb 14, 2010 | Reply

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